| Why Adding Pictures Increases Ebay Bid Response |
by Kirsten Hawkins
Buyers really like pictures. The more pictures you have, the
more they'll feel like buying their item from you, and not from
your competitor. In fact, there are plenty of buyers who will
literally leave your auction within 5 seconds of arriving if
they don’t find a picture there waiting for them.
A little extra work on photography can pay off massively,
especially if you’re working on slim profit margins. But why is
it so effective?
It shows you’re serious. Sellers who take the time to take good
pictures and present them carefully are surely more likely to go
to the trouble of providing good customer service, and buyers
know this, at least on a subconscious level. If you can’t even
be bothered to take a photo and upload it to eBay, are you
really going to pack their item properly? Are you going to post
it on time?
It makes them trust you. Your buyers will feel more comfortable
that you actually have the item if they can see that you have
your own photo of it. It also reassures the buyers that your
item isn't a beaten up and broken piece of rubbish.
It makes your auction stand out. When your picture is displayed
on the search results screen, people can see your item right
there instead of having to read your title. People prefer to
work visually, and are more likely to pay attention to a result
with a picture.
But if you want the benefits of the response pictures can
bring, then what should you do? Here are a few simple tips to
make your pictures better.
Bombard them with images. eBay might want you to pay for the
privilege of adding more than one picture to an auction, but if
you have your own web hosting then you can do it for free. Just
take as many pictures as you want, upload them to your
webspace, and then add them to the auction using HTML.
You might not know how to do this, but it’s very simple. Just
write this in your description each time you want to insert a
picture:
Take better pictures. Use an image-editing program to touch up
your pictures. There are plenty of choices – Ifranview
(http://www.ifranview.com) is good, and free. Adjust things
like brightness and contrast to make sure that buyers get the
best view of your items.
Improve picture quality. Get a good camera, and pay attention
to technique and composition when you take the photos. Don’t
just throw them on your bed and take photos. If you’re not sure
of yourself when it comes to photography, an empty, lightly
colored table against a white or nearly-white wall is always a
good place to put things when you take photos of them.
Another good way to get more people to respond to your auctions
is to find the best price points, including starting prices, Buy
it Now prices and shipping. The next email will give you a few
pricing strategies.
About The Author: Kirsten Hawkins is an Ebay and internet
auction enthusiast from Nashville, TN. Visit
http://www.auctionseller411.com/ for more great tips on how to
make the most from Ebay and other online auctions.
Also Read Taking Great Product Photos for Auctions and Photos Matter in Auction Sales
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